Paid vs. Organic Search Results

Earlier this month we discussed Search Engine Marketing (SEM) and how it relates to marketing your company. The goals of SEM is to ensure that your company has a presence in the search engines under relevant searches such as "bail bond agents" or "denver county bail bonds". This article on Paid vs. Organic Search Results is the second in a series that will give you tips on managing SEM yourself. If you have a website, clearly you want that site to be at the top of the search engines for the keyword searches that are most important to you. There are two ways this can be achieved: 1) Paid placement - also known as PPC (pay-per-click) or CPC (cost-per-click), and 2) Organic which is achieved through SEO (search engine optimization).

The results in the narrow column to the right in this image are the sponsored or paid for advertisements.

At AboutBail.com, we feel that you know your company and your goals better than anyone else. Hiring someone to do SEM for you is an option but it can be expensive and you have to be wary of so called "experts" making promises they can't keep. At the very least, this article will serve as a primer before engaging an SEM or SEO company. After you read this article, if you still have questions the team at AboutBail.com is available to discuss these topics. Please contact us at (866) 411-2245 or contact us online.

Paid Results (PPC, CPC) Both major search engines Yahoo! and Google have programs that allow you to instantly "buy" placement in their search engine results with a credit card. Although PPC or CPC campaigns can be very costly, they enable you to compete with your competition online quickly and easily. These programs allow you to bid on specific keywords (such as “bail bondsman pennsylvania,”) and create an advertisement that links to your website. The higher you bid, the higher and more frequently your advertisement shows on the page when someone searches for that keyword. You only get charged when a potential customer clicks on the link and goes to your site. Paid results are usually shown on the top and down the right hand side of search results pages. Please see the accompanying image for an example. Although these campaigns can be expensive, you have the advantage of deciding which keywords you want to show up under and how much you are willing to pay. Both Google and Yahoo! allow you to set a daily budget. Once your budget is reached, your ad stops showing up and it starts over again the next day. If you do decide to run paid campaigns, identify the keywords that are most important to you and don't get caught up in bidding wars. Although it will take time to fully understand how these systems work, you may find that you can get more exposure by bidding less and showing up second, third or fourth. There are studies that show being second or third can be just as effective as being first. Let your competitors max their marketing budgets, while you allocate funds to other forms of online marketing. Another warning about PPC or CPC campaigns is something called "click-fraud". This occurs when competitor click repeatedly on your ads with the intent of depleting your budget. Although the major search engines account for this, it still happens. At AboutBail.com, we spend money on paid campaigns in all major search engines so our advertisers don't have to. Organic Results and Search Engine Optimization As a result of the problems associated with PPC or CPC campaigns, many companies focus on organic results. Organic results are what the search engines see as most relevant to a particular search. These results are completely non-biased - meaning that the engine will not accept any amount of money to influence the rankings of any individual sites. Focusing on organic results is a more long-term approach to SEM, and organic results are seen as more relevant and trustworthy to potential customers. “Searchers generally hold organic results in higher regard,” said Terrence Joyce, AboutBail.com Brand Manger. “It’s similar to how a person reading a magazine would probably be more positively influenced by an article about a particular company than by a paid advertisement from the company.” As an example, AboutBail.com comes up first in google for the search term "bail bond agents". This means that Google's search engine algorithm has analyzed AboutBail.com and see's it as the most important site on the web relevant to "bail bond agents". Although how Google's algorithm works is largely a mystery, there are a number of factors that SEO experts feel are critical to good search engine results. Achieving Rankings with SEO SEO is the backbone of organic online marketing. SEO simply means that you do everything you can to make your website more relevant and interesting to search engines so that your website naturally appears near the top of search engine results pages – without you having to pay for it. It takes time to achieve high organic search results, and the search engines are continuously changing their search algorithms, which determine ranking criteria. SEO will always be an ongoing process. These are a few tips to help move your website toward the top of search engine results: 1) Market your website. Inbound links from authority sites such as AboutBail.com can increase your search engine rankings because they show search engines that others want to link to your site. Getting inbound links from authority sites, is perhaps one of the quickest ways to increase organic placement. 2) Develop great content. You will want to have good content with relevant keywords on your website. Think of the keywords you might bid on in Yahoo! or Google. Include these same keywords in articles and pages on your site. Have dedicated pages with specific content. For example, if you are based in Georgia you may want to have a page about "How Bail in Georgia Works." Without having relevant keywords or content on your site you will probably never rank for the keywords that are important to you. 3) Develop your website correctly. Use a simple design and make your website text-based rather than embedding your keywords and text within images. Keep your web site clean and simple, and have navigation that is easy for your customers to follow. Search engines try to mimic the user experience when they look at your site. If you design your site with your customers in mind, chances are the search engines will take notice. 4) Look at what the competition is doing. Who gets great search engine rankings in your area? Take a look at those web pages. What keywords are they using and how frequently are those keywords appearing on each page? What other places are they advertising? You often can learn a great deal about SEO simply by looking at what other successful bail agents are doing online. I know about Paid vs. Organic. Now what? In traditional marketing there is a term called "Marketing Mix". Marketing mix is the combination of marketing initiatives you employ to ensure you are reaching customers through all important mediums. As a business, you use a marketing mix because there is no one good place to focus all your marketing efforts. The same holds true with SEM or online marketing. You should use a combination of PPC/CPC campaigns (paid) and search engine optimization (organic) while identifying the places that already rank for your keyword and try to get a link or advertise with them. This will not only drive business to your company but will assist in your optimization efforts. What else would you like to know about SEM for Bail Bond Agents? If there are other topics you are interested in learning about related to search engine marketing, contact us online or call (866) 411-2245 and we will do our best to answer these questions throughout this series.

About AboutBail.com
Since 2001 AboutBail.com has been a resource for locating bail bond agents, criminal lawyers and bail recovery agents anywhere in the United States. The goal of AboutBail.com is to help our users and their loved ones in their time of need.

Need to get a loved one out of jail? Visit us online at http://www.aboutbail.com or call (866) 411-2245.

AboutBail.com
12335 Santa Monica Blvd. #300
Los Angeles, CA 90025
T - 866.411.BAIL (2245)
F - 877.824.2482
Email Us

Five Resolutions for Your Bail Business

The new year holds many possibilities. It is a time to renew old goals and set new ones. Now is the perfect time to reevaluate your goals for your bail business. Be sure to set measurable goals so you can go back and evaluate your progress. These are the top five resolutions we would suggest in 2008:

1. Work With Your Employees on Client Communication. Be confident that your team of bail professionals is just that – professional. Now is a great time to sit down and refresh your team on the basics of good customer service. You should consistently communicate to your clients and potential customers in a calm, polite manner that puts the client at ease. Put yourself in the client’s position. They are already nervous and unsure of how the bail process works. Remember, it’s your responsibility to make this process as smooth as possible. This starts with the little details. Answering your phone, “Good Afternoon, Bill’s Bail Bonds” leaves a much different first impression than shouting “Bail Bonds” into the receiver. There is more competition in the bail business than ever before and you need to do everything you can to stay on top. 2. Accept Credit Cards. If you don’t already accept credit cards, now is the time to start. The benefits significantly outweigh not accepting them. First, you can get paid quicker. You don’t have to worry about checks bouncing, and the bank fees that come along with them. Credit card companies handle collections so you don’t have to. When you are not concerned with collections you can devote more time to your bail business. Secondly, you will attract more customers, which in turn expands your business. Credit cards are more readily available than cash - especially for people who are bailing out a loved one from out of state. People using your services often are upset and nervous; by simplifying the payment process you will make this experience much easier on them. 3. Utilize Technology to Save Time. If you’re not currently using a software program to assist with daily business operations, look into it in 2008. Many software packages are tailored exclusively for bail agents. They can help you manage daily tasks such as bonds, automate your accounting, and communicate with clients and surety companies. The time software saves you will quickly offset the cost. For bail agents who are always on the go, the ability to keep in touch with the office is of the utmost importance. The capabilities of mobile technology are rapidly growing, and you should be benefiting from this. With wireless cards from Sprint and Verizon, some bail agents have mobile offices in their vehicles equipped with printers and everything needed to complete the bail process while at the jail. Take advantage of wireless technology so wherever you are, you are always being as efficient as possible. 4. Create, Review, Update and Optimize Your Website. If you don't already have a website you need to build one in 2008. Having an online presence is essential in a world where more and more people are using the Internet to find services they need. It's critical that your website can be easily found (read our new series on Search Engine Marketing for more details), contains current contact information on every page and properly represents your company. Review your website on a quarterly basis to be positive that the image you’re portraying to potential customers is an accurate depiction of your company. 5. Evaluate Your Surety Relationships. Is your surety company helping to make you successful? Your surety company has many responsibilities, among them are to provide excellent agent service and offer knowledge and experience to help you. The beginning of the year is the perfect time to evaluate your contract and relationship with your surety company. You should make sure that you’re getting the best value for your money. There is a trend in the industry of value added surety. Is your company passive or active in this? Your surety company should be a leader in agent service and place your needs first. If you need help executing any of these resolutions, contact Terrence Joyce, AboutBail.com Brand Manger, at (866) 411-2245 x89 or contact us online.

About AboutBail.com
Since 2001 AboutBail.com has been a resource for locating bail bond agents, criminal lawyers and bail recovery agents anywhere in the United States. The goal of AboutBail.com is to help our users and their loved ones in their time of need.

Search Engine Marketing 101

According to statistics released by a global marketing firm, approximately 1.2 billion people worldwide, which is about 19 percent of the world’s population, are online. Domestically, about 70 percent of North America had access to the Internet in 2007. Based on those statistics there is one obvious conclusion: if you are not promoting your business online, you may not be reaching all your potential customers.

Most bail bond professionals specialize in the justice system, not online marketing. However, with the proliferation of the web as a marketing channel, every small business owner should know the basics of promoting their company online. For bail bond professionals the message is clear: you need to make sure that potential customers can easily find you when looking for bail bond services and the most effective way to achieve that is through a concept called Search Engine Marketing (SEM).

What is SEM?

SEM is a marketing plan to ensure that your company has a presence in the search engines under relevant searches. To understand this, imagine a potential client needs a bail agent. This person knows nothing about your company and nothing about bail bonds. How would this potential customer find more information? Chances are good that he or she would go online and type in keywords such as "bail bond agents" or "maricopa county bail bonds" into a search engine like Google to find a local bail agent. In turn, the search engine will generate a ranked list of websites that it deems most important to the search terms.

As a bail bond agent, you want to make sure your company appears near the top of that list. Studies show that nearly 50 percent of searchers will click on the first or second result, while 75 percent of searchers never go beyond the first page. This is especially true of your clientele. Worried and pressed for time, your potential client will click on the first few links that appear and choose the first bail bond professionals who seem like a good match. This means that if you do not have an SEM strategy and your site does not appear on the first page of a Google, Yahoo! or MSN search, your services will not even be an option for this customer. Practicing baseline SEM will help drive targeted customers to your business.

Practicing SEM

The most important component of SEM is having a presence on the Internet -- either with a company website or as an advertiser on sites such as AboutBail.com. There is a common misconception that as a small business owner without a website you don't have to worry about SEM. Nothing could be further from the truth. SEM is an essential component for small businesses with a website and critical for those without.

Recent Bail Reports have addressed both types of bail professionals. In 6 Reasons Bail Professionals Need to Market on the Web we provide the top reasons why you NEED to use the internet as a profitable marketing tool. In Website Do's and Don'ts for Bail Professionals we provide a strong set of guidelines for your website.

You can either do your own SEM or hire a company to do it for you. This article on search engine marketing is the first in a series that will give you tips to do it yourself.

While you want to raise your ranking in the search engines as quickly as possible, beware of companies with promises that are too good to be true. "We often see companies advertising promises of instant rankings of one or two in search results," said Terrence Joyce, AboutBail.com's Brand Manager. "That's just not going to happen immediately. SEM is not easy and is always changing. You need to invest time and effort into obtaining a high ranking."

While there are quick ways to get your company showing on page #1, it's still important to have an "organic" strategy to your online marketing. A future article will cover the topic of Paid vs. Organic results. Other topics in this series will cover designing for SEO and link building. Being linked to sites such as AboutBail.com, can increase your search engine rankings as this shows search engines that others want to link to your site -- making it more important.

What do you want to know about online or search engine marketing?

If there are other topics you are interested in learning about related to search engine marketing, contact us at info@aboutbail.com and we will do our best to answer these questions throughout this series.

Website Do's and Don’ts for Bail Professionals

Most bail professionals today have websites. There is simply no better way to ensure that customers online can find you and to ensure that you have a space for attracting customers. That said, not every website markets bail professionals at the same quality. In fact, it's likely that poorly designed websites will cost your bail business. Customers often are reluctant to do business with a company that has a poor website.

At AboutBail.com we have spent countless hours looking at, consulting on and building bail-related websites. Over the years we have compiled an internal checklist of website do's and don'ts. The article below summarizes what we feel you should and should not be doing on a retail bail website. Website Do's If you want a website that gets great results, you should consider the following: A Professional Site. Viewers will see your website as a reflection of your company, so it’s important to have a site that puts your best foot forward. Unprofessional language, anecdotes, political banners or statements, and family photos do not belong on your business website. Although you may know someone who knows basic web design, your business site is too important to entrust to anyone but a professional. Investing in a professional web designer can continuously pay for itself in increased profits. A Phone Number on Top of Every Page. The primary goal of your website is to get your potential clients to pick up the phone and call you. Putting your phone number in the same place on the top of every page is going to dramatically increase the chances of this. Search engines will index every page of your site, so you don't know which page your customers will be "landing" on if they come in via Google or Yahoo. Whether they end up on your contact page, home page or any other page you want to make it easy for them to call you. Useful Content. Your website is really not about you – it is all about the viewer, who just happens to be your potential customer. Creating content that is useful and interesting to viewers will keep your viewers coming back. It also will attract more visitors to your site and lend you credibility in the search engines. Start by building pages about "The Bail Process" or include a list of jails in your areas of coverage. Over time, use your expertise to come up with more topics to cover. Update your content regularly, since new content will encourage readers and the search engines to come back. A Reason to Call. Motivate the viewer to call you by explaining the benefits of your agency. You might want to point out that you make the bail process easy or that your staff is courteous. Be sure to empathize with your viewer by pointing out that sometimes bad things happen to good people. People looking for bail professionals often are in a difficult position and some sympathy is much appreciated. Along these lines, you probably don't want to include images of someone behind bars or any imagery that is going to make light of the situation. A Well-Designed Space. Good design means a website that is not cluttered and is easy to navigate. Keep it simple. When it comes to building a site, keep in mind the old adage: "Less is More." Finding good designers can be a challenge. We recommend posting an ad on sites like Craigslist.org or contacting local art or design schools. Additionally, some web hosting companies (such as RedHatDomains.com) have free templates that take all the guesswork out of design and allow you use templates that have been proven to work. Website Don’ts At AboutBail.com we've seen it all. We've seen great sites and we have seen really bad sites in the bail industry. Based upon our experiences, we suggest you DO NOT do any of the following: Don't Have Too Many Images. Some search engines cannot read images and almost all images slow download time. Stick to a few images that are relevant to your site and keep them at a reasonable size. Don't Have Irrelevant Content. Don’t include information that doesn't help the reader. Your kids are cute and its really cool that you got a new Harley, but its not relevant to your readers. Include just enough information to motivate the reader to give you a call. This means that you should describe the process, give some sense of your rates, and demonstrate that you are a trusted professional. Don't Confuse Your Readers. Look over your website and make sure that everything is consistent. Don’t give a different phone number and address on each page. Make sure that the design of each page within your site has a similar look and feel. You want potential customers to know they are on the same website regardless of the page they navigate to within the site. Don't Add Music to Your Site. Some of your customer may have to view your website at work. You don't want to suddenly embarrass them by having a loud song play. Music also slows download time and can be annoying or distracting to readers. Music on sites is generally unprofessional. Flash Intros. Flash intros add nothing to your content and can actually fail to load properly on some browsers. Plus, some Internet surfers find them annoying. The same can be said of animation on your website. Your clients come to your website for information, not entertainment. Erring on the side of professional and clean, and providing useful content are the best ways to make your site works. If you want to see how your website stacks up, contact the marketing professionals at AboutBail.com for a FREE website assessment. For more information, contact Terrence Joyce at (866) 411-2245 or online. Additionally, at AboutBail.com, we also develop sites for bail professionals. For a no obligation quote feel free to contact us.

If you publish a website or an association newsletter, you may use the content within this article in exchange for citing and linking to the original source.

6 Reasons Bail Professionals Need to Market on the Web

The Internet has quickly gone from being a luxury to an essential. People turn to the internet for almost everything – including finding help for their bail needs. Here are six profitable reasons to market your bail business on the web:

1. Your customers are there
Studies show that 70 percent of the population has Internet access and 98 percent of lawyers use computers. People now use computers all day in their workplace, and turn to the Internet to find service providers. If your customers are in front of a computer, they are more likely to do a search online than get up and look for the phone book.

2. Most cost-effective form of advertising
Most bail professionals know how expensive it can be to compete. One advertisement in the phone book can cost thousands of dollars per month. The limitation of phone books is that you are only reaching the people in the city or county who receive that phone book. By advertising on the web, you are reaching more people at a much lower cost.

3. Grow your business by reaching new markets.
Not only are you getting more exposure on the web, but you are reaching customers that you probably wouldn't have acquired otherwise. Indemnitors who are not in the same city as the friend or loved one they need to bail out don't have access to a local phone book. Going to online bail directories such as AboutBail.com or doing a web search gives them the ability to find what they need quickly and easily.

4. Larger, more quality bonds
Bail professionals who advertise on the web notice that they receive better bonds, and they see more business-related charges. Those who use the web tend to be in a more affluent demographic. The indemnitors who find bail businesses online are more likely to be parents or loved ones who have collateral and money for the premium.

5. Most effective form of advertising, moving forward
If you haven’t done so already, you need to build your foundation on the web. The web is like real estate. Perhaps you wish you would have bought a property for $50,000 10 years ago because today it is worth $500,000. You want to start investing in your business’ future today; stake your claim now.

6. Your competition is there
Take a look at some of your most successful competitors. Chances are they established an online presence awhile ago. The web can be a great equalizer. It allows small or growing companies to compete with the largest businesses on an even playing field. If you embrace the web as a marketing channel for your bail agency, you can gain ground and increase your lead on the competition.

Marketing your bail business on the web is essential. Not only is advertising online cost-effective, but it is a great way to reach new demographics. The web can help you reach new customers, get high-quality bail bonds and stay competitive with similar bail businesses. Putting your bail business on the web is one of the best ways to position your company as a leader in the industry for years to come.

Phone Etiquette for Your Bail Business

Why Phone Etiquette Matters Your telephone is one of the most important pieces of equipment in your office. You often make your first contact with new clients on the phone. Therefore, it is the place you must make a good first impression. Much more personal than email, the telephone also allows you to infuse far more care into your relationship with your clients.

The way you answer your phone reflects on your company and affects the ways that others view you. When you answer a phone in a professional, warm manner, you place your clients at ease and express a genuine concern. Your customer is scared, embarrassed and maybe confused. When you are professional and friendly on the phone, your clients – who may be facing a very difficult time in their lives – feel better about having phoned you. And that is precisely what you want. Having good phone etiquette effects both new and repeat business. When you are consistent, it sends a professional message. People want to go back to businesses who have earned their trust and presented a professional image. Answering the Phone Answering the phone may seem like a basic task, but it is a skill overlooked by most businesses. Many customers are surprised when they call a company and get to speak with a real person. Unfortunately, in many cases, companies drop the ball when it comes to something as basic as answering the phone properly. If you are spending money and putting the effort into branding and marketing your company, it is likely that the goal of your efforts is to get the phone ringing with new leads and clients. However, it doesn’t help you if the phone rings – and you have no idea how to maximize those phone calls. If you want your phone calls to become actual clients, you need to ensure that there is someone there to answer the phone. Many clients dealing with sensitive or time-pressing issues will simply hang up and try a competitor if they get a busy signal or voice mail. Answering the phone is especially tricky if your business cards advertise “Open 24/7.” Business cards that state this are advertising access to a real person around the clock. If you make this claim, you need to make sure that no one gets voice mail or busy signals when they call you. You may want to hire an answering service to ensure that all calls are answered professionally and promptly by a live person. If you cannot do this, consider toning down the claims you make on your business card. Phone Etiquette Answering the phone is not enough – you also need to answer your phone in a professional, yet friendly way, so your potential client feels supported right from the start. Shouting “Bail Bonds!” into the receiver can literally drive away clients. Unfortunately, many people do not even know what they sound like. Call your own home voice mail system and say whatever you say when you answer your business phone. Really analyze your voice and message. How does it sound? Ideally, you want to use a pleasant and well-modulated voice and say something such as “Hello, Acme Bonds...how can I help?” This identifies your business and emphasizes that your role is to make the client’s life easier. This will motivate the client to do business with you. Some people think that using a busy-sounding voice or an assertive tone is important for establishing credibility, but a polite, professional manner can convey the same thing – only in a way that makes your clients much happier and much more willing to work with you. Call Waiting Today call waiting is so inexpensive and simple to use that there is no reason not to have it. Call waiting allows your voice mail to pick up calls when you are on the phone and it prevents potential clients from getting a busy signal. When your clients call you, they may be a little confused, scared, and embarrassed by their situation. Nothing is more frustrating for them than a busy signal, so make sure that is not what they hear when they contact your business. Forward Calls to Your Cell Phone If you are on the go quite often, you may be missing calls and opportunities simply because you are not at your desk to pick up the phone. One simple solution that saves you the money spent on an extra office assistant is to simply have calls forwarded to your cell phone. You can be out and about and still pick up calls from clients. Just make sure that your cell phone is consistently on and you have pen and paper to take down customer information. While cell phones have Caller ID, make sure that you pick up any unknown numbers on your cell phone with the same professionalism you would use with your office phone. Forwarded calls mean that you never pick up with a “yeah?” Make sure you are giving off a first impression that will make potential customers want to use your business. Using these tips on phone etiquette will give your business a professional edge on the competition. If you would like more information on phone etiquette, or if you are interested in getting listed on the AboutBail.com directory, please contact us at info@AboutBail.com or toll-free at (866) 411-2245.

About AboutBail.com
Since 2001 AboutBail.com has been a resource for locating bail bond agents, criminal lawyers and bail recovery agents anywhere in the United States. The goal of AboutBail.com is to help our users and their loved ones in their time of need.

Need to get a loved one out of jail? Visit us online at http://www.aboutbail.com or call (866) 411-2245.

Brush up on Branding Basics

What is a brand? Your “brand” is the overall image of your company. Your brand is made up of everything your company portrays to the public, and it goes beyond your logo. Everything that represents your company is part of your brand: logo, web site, letterhead, the way you dress and the way you answer your phone. Things that may seem small, such as typos in your e-mails to customers, can have a negative impact on your company's image. All businesses, especially small businesses, rely on a strong, recognizable brand to grow their customer base and attract word-of-mouth marketing. In the generic consumer world, it takes up to seven exposures to a brand to make a brand memorable and evoke a response. Ideally, you want your future customers to know who you are before they have to use you.

Why should I keep my colors, logos, etc. the same? When you are consistent, it creates something called brand recognition. Brand recognition is the reason you can identify the Coca Cola brand even when the style of the can or the advertisement changes. The company consistently uses the same shade of red, and the same font to spell out its Coca Cola logo, despite the change of design in its advertisements. Make sure to use logos, slogans, colors and fonts consistently so potential customers can properly identify your company regardless of the medium you use to market it. For example, one day you give your card to someone you meet. The next day that person is driving down the road and sees a sign for your bail business with the same logo on it and makes the connection. After some time, that same person may misplace your business card, and resort to looking through the phone book for your company. Upon seeing your logo in a phone book advertisement he makes the connection and recognizes it once again. When you are consistently branding your company you will begin to build brand recognition. What easy steps can I take to improve my branding? Think about how your logo represents your company. Does it accurately portray your company’s level of professionalism? Have a professional logo designed and make sure to use it on all of your marketing materials (letterhead, invoices, business cards, online advertisements, etc.) to build your brand. Consider how cartoon characters and inappropriate photos look to perspective clients. Do you have personal or irrelevant content on your company's web site? Take simple steps to remove these items. Some computers are not equipped to handle Flash, music or animation. Make your website as simple as possible to navigate by removing these items. On your web page, be sure to build a professional site. Make sure you have useful content and keep it current. Have your phone number on every page. Sell yourself by placing your business in the best possible light. Small businesses often gain business through referrals, which means that conducting yourself professionally is part of your branding. If your slogan is, “All Day and All Night – We’re the Best in the West” and a customer can’t reach you when he needs a bond at 4 a.m. it will reflect poorly on what appears to be one of your core principles. That person’s perception is now the reality of your business, regardless of your signage and slogans. Remember that the little things count to customers. Answering your phone saying, “Bail Bonds!!!” gives off a much different impression than, “Bill’s Bail Bonds, how can I help you?” These business practices build your brand just as much as having a professional web site or logo. Correctly building your brand, results in a brand that portrays trust, confidence and professionalism to the public.

About AboutBail.com
Since 2001 AboutBail.com has been a resource for locating bail bond agents, criminal lawyers and bail recovery agents anywhere in the United States. The goal of AboutBail.com is to help our users and their loved ones in their time of need.

Need to get a loved one out of jail? Visit us online at http://www.aboutbail.com or call (866) 411-2245.

AboutBail.com
12335 Santa Monica Blvd. #300
Los Angeles, CA 90025
T - 866.411.BAIL (2245)
F - 877.824.2482
Email Us