Having a web site for your bail agency should be an integral part of your marketing plan. There are a number of reasons why you should have a web presence. As discussed in our previous article, Why Should Bail Agents Market Online,, more than half of the US population has access to the web, and they know it is a convenient and up-to-the-minute source of information.
Think of your website as your online brochure. Your traditional ads just tell part of the story. In an ad, you include a headline, a catchphrase, logos, a cool graphic and your contact information. A web site can offer you additional exposure, allow you to flex your knowledge, build trust and even interact with your customers – something traditional advertising alone cannot offer.
We live in a time of skepticism. Trust in a company isn’t earned as quickly anymore. Having a web site adds a level of professionalism, differentiation over your competition and gives your potential customer the ability to get more information about your agency. A web site allows you to paint the picture. It allows you to tell them about what you know, what you’ve done and how you are going to use those experiences to help them. Through your website you can convince your customer to pick up the phone right now and call instead of going back to the yellow pages or searching for another bondsman.
Your goal is to get the customer to pick up the phone and call you. The more comfortable you are able to make a potential client, the greater your chances are of receiving the call. A website gives you unlimited space in which to sell your company, distinguish your agency and demonstrate your expertise. With a website you can answer your customer’s questions before they call you. Simply answering “What is the bail bond process?” can put them at ease in an already tense situation, while at the same time proving your knowledge.
It is true what they say -- Knowledge is Power. This is a very private and often embarrassing situation. Allowing your customers to educate themselves privately on bail and the bail process, not only can save you time, but can ease a customer’s fears. Giving them useful information that eases their mind and answers all their questions can build their trust even before they call you.
Websites have become a vital extension and often the central focus of marketing plans in the bail industry. Building a web site that drives new business to your agency does not have to be expensive or time consuming, and it definitely is not “rocket-science” anymore. Even if you do not know a lot about computers or the Internet, finding an inexpensive web developer today is as easy as placing a job posting at the local college.
Your web site should be used to leverage your existing marketing initiatives. Your web address, also known as your URL (uniform resource locator) should be included in your phone book ads, your business cards, your T-shirts, and all other forms of advertising. Using your web site effectively and creatively will result in a higher conversion of phone calls to your agency.
To Browse the AboutBail.com Directory or to learn more about the Bail Bond, Legal, or Private Investigative industries please visit http://www.AboutBail.com.
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